Making Good Money Using AdWords

I want to give you the bottom line right here at the start:

Anyone (that means you!) can definitely make money using AdWords. And if you know some of the insider tips, you can make a lot of money. Because Google is responsible for delivering relevant search results to more Internet users than any other search engine, your ad will been seen by more people if you list it on Google as opposed to other advertising mediums.

But while it's certainly possible to make good money with AdWords, you can also lose your shirt if you don't know what you're doing. This is what many of the popular AdWords books don't tell you, but it's absolutely true. Playing the AdWords game can be risky if you don't know what you're doing. But take the time to learn the basics plus some insider tips and you'll be well on your way to replacing your current paycheck.

Speaking of insider tips, let me let you in on a few right here for free:

1) Write your ad emphasizing the benefits of the product or service, not necessarily the features -

A benefit is something that can be afforded to you by using the product or service. For example, if you're writing an ad pitching the latest lawnmower, don't write about how great the blade is (feature), but the effect that the great blade will have ("you will become the envy of your neighbors").

2) Be as specific as possible in writing your ad -

People are sick of generalities. What the heck is a generality anyway? People want to know exactly what they'll be getting into if they use your product or service. So, don't just use general words or terms that can also be attributed to other products and services. Rather, list out benefits that are unique to your product or service.

3) Experiment with different bid prices -

Many people assume that they will get the most traffic by being in the number one ad position. While this is sometimes true, it isn't always. Your ad copy is actually a more important success factor than your ad position (read that sentence again and let it sink in). You could very well be overpaying for your position, so keep tweaking your ad by "split-testing" it against another, and gradually lower your maximum CPC (cost per click) as you get more and more clicks.

I hope those insider tips are a help to you, and don't be afraid to experiment. AdWords success usually doesn't come overnight (no matter what anyone tells you), but stay the course and I guarantee you can make money using AdWords if you're willing to learn.

If you want to know all the insider tips, this book is the one to get. Everything I learned about AdWords is from that guide.

Good luck!